Schema markup is a type of structured data that can be added to your website’s HTML code to provide search engines with more information about your content. Local schema, in particular, is a type of schema markup that is used to provide information about a local business, such as its address, phone number, and hours of operation.
Incorporating local schema into your WordPress website can provide a number of SEO advantages. One of the main benefits is that it can help to increase your visibility in local search results. When search engines have more information about your business, they are better able to understand the context of your content and match it with relevant local search queries. This can increase the likelihood that your website will appear in the Local Pack, which is a collection of local business listings that appear at the top of search results for relevant queries.
Another advantage of using local schema is that it can help to improve the click-through rate (CTR) of your website. When your website appears in the Local Pack, it will include your business name, address, and phone number, making it easier for users to find and contact your business. Furthermore, Local schema can also help to show your rating and number of reviews in the local pack which can increase the CTR.
In addition to increasing visibility in local search results and improving CTR, local schema can also help to improve the user experience on your website. By providing search engines with structured data about your business, you can ensure that the information displayed in the Local Pack is accurate and up-to-date. This can help to prevent confusion and improve the overall user experience.
Implementing local schema into your WordPress website can be done by using a plugin that can automatically add the necessary code to your website, or you can also add it manually by adding the schema code in your website’s header or using a plugin like “schema” or “all in one schema” that makes it easy for you to add the schema code.
In conclusion, incorporating local schema into your WordPress website can provide a number of SEO advantages, including increased visibility in local search results, improved click-through rate, and improved user experience. By providing search engines with structured data about your business, you can ensure that the information displayed in the Local Pack is accurate and up-to-date, which can help to attract more local customers to your business.